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How many times have you found yourself walking through a store, scanning hundreds of items a minute, disregarding most of them, but occasionally stopping to touch something or pick it up to get a closer look? Now picture that same store - whether a supermarket, department store, warehouse or club store - and replace the sea of products with people. You heard me. Imagine every box, can, pair of pants, video, book, and bag of candy replaced with a person just like you. Visualize thousands of them, maybe more, maybe a million in any given store. Now, do that visual walk through again. Would you notice you? Let's be honest, most of us look a heck of a lot alike. While we're all certainly different and special in our own ways, at first glance we blend into a sea of countless others.

Whether you’re looking to launch a new business, build your reputation, earn a promotion, attract a great new client or to be considered for a special opportunity, standing out - in a positive way - is essential.

But what do most people see if they come in to take a closer look? How often are you putting your best foot forward in person, or online? Now that the economy has taken a downturn and great opportunities are getting harder and harder to find, this is the perfect time to build (or refine) your professional brand. Odds are, when someone goes to look for you online or learn more about you, they come up with little or nothing you would want them to see. If you fall into either of these categories, it’s time to do something about your online persona, or lackthereof, and build a professional identity.

At YSN, we happen to call it a PROJO – your professional mojo. After helping thousands of people around the world build theirs, I can assure you that building a professional profile that you can truly be proud of will not only build your confidence, but your business too! Do yourself a favor and also conduct a personal and professional brand audit of yourself . Analyze everything that the outside world could find out about you with a simple online search. Objectively consider the kind of impression you’re portraying, then clean it up. Start being more intentional, purposeful, and proactive about the kind of image you’re projecting online. Don't assume others are going to take the time to "get to know you". It's your responsibility to grab and hold their attention. Because just like being one in a sea of products on shelves, you too have a matter of seconds to impress upon others that you’re worth a closer look.

About the Author(s)

Jennifer Kushell

As President & Co-founder of YSN, Jennifer has dedicated her life to helping young professionals and entrepreneurs in over 130 countries find success through powerful tools like the YSN Assessment. 

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